FOR RETAILERS
The operational core for comic shops, manga, TCG, and collectibles retail — Shopify-native from day one.
Best In-Class Catalog Experience
Customer Collection Page
Consolidated & SEO Optimized Product Pages
EZ Distributor Ordering & Syncing
Series Subscription Management
2
distributors synced nightly
1
product page, every cover
Why Masterfile
Most comic shop software is built to maintain the status quo. We think maintenance is not a strategy.
The status quo
Helps you get issues into your website, but doesn't focus on catalog and user experience
With Masterfile
Gives collectors a rich catalog experience with clean issue pages - fuel for real social and digital campaigns.
The status quo
Makes you the IT department, the data team, and the logistics desk.
With Masterfile
Takes the extra hats off — so you spend your time running a great physical third place.
The status quo
Sells you time savings.
With Masterfile
Builds features that grow the store — new revenue, new collectors, new reasons to come back.
THE CATALOG
Filtering, collector-deep
Your storefront browses the way collectors think — not the way spreadsheets export.
01
Sixteen-plus dimensions
Publisher, artists, cover artists, FOC date, variant ratio — every COMET field becomes a live filter.
02
Tiered by plan
Essential commerce filters on Catalog; the full collector set unlocks with Retailer Ops.
03
Zero maintenance
Filters derive from synced metadata automatically — no tagging, no manual collections.
Vendor / Publisher
Product Type
Age Rating
Artists
Cover Artists
Colorists
Catalog Month
FOC Date
On Sale Date
Series Name
Page Count
Variant Ratio
PRODUCT PAGES
One page, every variant
Variant covers stop fragmenting your catalog — and your search ranking.
01
Covers consolidate
Every cover and printing lives as a variant on a single product page.
02
Rich metadata on-page
Creators, specs, and story details render right where collectors decide.
03
SEO & GEO optimized
Structured pages get picked up by Google and AI agents with clean, relevant data.
SERIES SUBSCRIPTIONS
Set, subscribed, shipped
Standing orders without the binder and the sticky notes.
01
Subscribe to any series
Customers follow an ongoing series and automatically receive each new issue.
02
At-a-glance roster
Every active series, subscriber, and detail in one view.
03
Fulfilled automatically
New issues ship to subscribers as they arrive — no manual order entry.
METADATA
COMET-aligned, refreshed nightly
Managed distributor datasets, harmonized to one standard — so your catalog never rots.
01
One standard
PRH and Lunar data lands in a single COMET-aligned schema.
02
Shopify-editable
Override any field for a specific product right inside Shopify.
03
Updated overnight
Distributor metadata refreshes every night, automatically.
COLLECTOR ACCOUNTS
Every purchase, remembered
Customers get a living collection page — the reason they keep buying from you.
01
The whole collection
Everything they’ve purchased from you, in one place.
02
Orders & subscriptions
Customers manage their own orders and series — no support tickets.
03
Coming soon: reveals
Surprise drops and digital products, revealed right from the collection page.
DISTRIBUTOR OPS
Order day, handled
From FOC to on-sale, the ordering cycle runs through one screen instead of six spreadsheets.
01
Generate CSVs from preorders
Export compliant order files for PRH and Lunar straight from your preorder book — no re-keying.
02
Upload the inbound order
Drop in the distributor invoice and Masterfile matches every line to your catalog automatically.
03
Reserved inventory, flagged
Preorder commitments are held against inbound stock so nothing ever sells twice.
