Surprise Products Lab
LEARN MOREA division of GONKBONK, our fit-for-purpose operations for designing exciting and delightful surprise products.
Your turnkey partner for surprise products that delight.
Surprise Products Lab is GONKBONK's dedicated initiative for creating surprise product experiences across digital and physical. We partner with publishers, brands, and retailers to build fit-for-purpose programs—from product strategy through fulfillment—designed to increase AOV, retention, and loyalty.
Variant Series
Ideal for key issues, #1s, and vendor exclusives. Each blind bag features one premium item, randomized and professionally packaged with bag & board protection. Retailers can tap into our slate of upcoming releases with full turnkey operations—from inventory aggregation to store-ready product. Optional Megachase cards and bundled guarantees give customers more reason to buy and return.
Curated Collections
The simplest way to monetize quality backstock and archive items. Every item is pre-reviewed, randomized at checkout via BONKBOX, and shipped direct to customers. Transparent rarity tiers and zero inventory risk make this model optimized for delight and operational efficiency. Can include Megachase cards for digital or physical rewards. You bring the inventory—we turn it into surprise magic.
Product Formats
Comic Blind Bags
Brandable blind bags with premium packaging, built for event launches, retailer rollouts, or direct-to-consumer campaigns. Add-ons like Megachase cards and Cover Folio series sets elevate the experience and drive repeat purchases. We handle everything from creative to fulfillment.
Loot Boxes for Physical & Digital
Transparent, exciting loot box experiences across digital and physical products. Fully customizable with flexible rarity tiers, digital collector editions, and Twitch/email/campaign integrations. Physical items ship directly from our GONKBONK warehouse. A complete collector-first ecosystem.
